Virtue of the Month (announcement)

May 8, 2025

There will be a Virtue of the Month, content and merchandise released, themed from the month's virtue. This is so exciting. It allows Virtues and Principles to operate as a community. Stay tuned.

Ex- Virtue of the Month- Growth

Drop: Growth Style Tee

Content: Natural Scenery, Plant imagery

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What People Are Saying

"Absolutely love the 'DON'T DRESS FOR NOW' tee. The quality is top-tier, and the vibe is futuristic. This brand is different."

— Alex R., New York

"Wore the shirt out once and got compliments all night. The drop concept and packaging were elite."

— Sienna W., Atlanta

"It’s more than a shirt — it’s a mindset. This brand speaks to vision and legacy."

— J. Malik, St. Louis

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Virtue of the Month (announcement)

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What People Are Saying